|
View story
Advertisements in St. Mark's Square?
8 / 0
 
http://www.theartnewspaper.com/article.asp?id=16446
Submitted by
ocoffey
12 months, 1 week, 3 days, 19 hours agoThe Piazza San Marco is one of the most popular spots in the city of Venice. But when sections of the centuries-old buildings around the square began to crumble, the superintendent of Venice, Renata Codello, was faced with a tough decision. Venice is respected as a city with very few advertisements; but she knew that the government could not pay for repairs. Now, hanging from the scaffolds covering the buildings under reconstruction, fly several huge banners urging us to buy watches and cars. The city of Venice has signed a deal with a large advertising company, Plakativ, which is funding the repairs in exchange for control of this prominent ad space.
Of course a lot of people are upset at this encroachment upon historic space, but the superintendent says she had "no choice," what with her liability for injuries to tourists and all.
#1 - By chaskins10, 12 months, 10 days, 17 hours ago.
I like this one because you tell what Piazza San Marco is, and i didn't know. And it has an interesting subject.
#2 - By kmiller2012, 12 months, 10 days, 16 hours ago.
Very interesting! I actually got a chance to visit Venice over the summer and was able to see what your talking about. Many times there would be a huge cloth with a faded picture of what the archetecture would look like when finished with an advertisment overtop. (the one that was displayed when I was there was a Rollex ad)
#3 - By mlwagner, 12 months, 10 days, 16 hours ago.
This is a very interesting article about an unfortunate event. I vistited Italy this summer and loved all the history that surrounded me everywhere I went. I cant imagine having these kinds of advertisements infringing on the beatiful architecture found in Venice. I think that there are many options that could be explored, such as private donations or fund rasining, that would have such devestating effects of one of the last culturally pristine areas.
#4 - By nkshuman, 12 months, 10 days, 12 hours ago.
I suppose that it's unfortunate that they have to violate their reputation and resort to advertising to fund the project, but I think that it's most important that the buildings be preserved. After all, the advertisements aren't permanent.
| |
